2M4M (Two Men for Marriage = Marriage Equality)

I love serendipity.

This week there was a fair amount of buzz about a new ad campaign started by an organization I don't care to name, the ad featuring really scary actors with a background of dark clouds and lightning making up several feeble excuses why marriage equality will be the end of civilization as we know it. The HRC gives some background / exposure.

To accompany the ad campaign, which is enjoying wide and creative mockery (for instance), the same group announced an initiative to organize activists around maintaining the special privilege of marriage for mixed couples only. They called it "2 Million for Marriage" and settled on the vibrant, memorable short version: "2M4M".

Ooops #1: As anyone with even the most closeted gay-brain knows, "M4M" is a very common abbreviation to be found in personal ads to stand for "gay sex" (M4M = man for man, or variants). Thus the "2M4M" strikes quite a number of people immediately as an appeal for gay group sex.

Ooops #2: Apparently the group announced the project and the acronym before taking the easy expedient of registering their domain preferences.

And that's how it happens that we have the exciting premier of the new website: "Two Men for Marriage", at 2m4m.org.

I am thrilled by the web initiative, I'm happy to give them some link love, and I can't wait to see how it develops. So far it looks faaabulous.

Posted on April 10, 2009 at 16.08 by jns · Permalink
In: All, Faaabulosity, Laughing Matters

2 Responses

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  1. Written by S.W. Anderson
    on Saturday, 11 April 2009 at 23.35
    Permalink

    That bid for mass hysteria they call an ad is pathetic. The fact they used a loaded acronym just adds to the Barney Fife-runs-amok comedy potential.

    Given this kind of opposition, civilization obviously needs some tweaking. I confidently predict civilization will be able to withstand the change. Plus, as of this evening, the sky is still where it's supposed to be.

  2. Written by jns
    on Sunday, 12 April 2009 at 10.47
    Permalink

    It is amazing how often the sky has fallen and yet remained steadfastly, implacably in place.

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