What's That In Your Briefs?

Okay, maybe it's just me, but here was this advertisement that I noticed in an article at TalkLeft ("New Damaging Information About Karl Rove", although there's no guarantee the ad will be there when you look).

Over a picture of a youngish guy in a power-blue shirt and power-red tie sitting comfortably at a desk behind piles of paperwork, this copy:

Hyperformance Briefs

You've put a lot into your brief. Now do it justice.

Hyperformance Briefs: indexed, hyperlinked, searchable, powerful.

Doesn't your brief deserve as much?

Although the ad is really about some sort of document management system for lawyers, I don't think you can blame me for thinking at first that it was about selling men's underwear.

I thought that "You've put a lot into your brief. Now do it justice." was particularly effective, and sure to appeal to most young lawyers in power-blue shirts and power-red ties.

Posted on July 20, 2005 at 16.57 by jns · Permalink
In: All, Raised Eyebrows Dept.

Leave a Reply

To thwart spam, comments by new people are held for moderation; give me a bit of time and your comment will show up.

I welcome comments -- even dissent -- but I will delete without notice irrelevant, rude, psychotic, or incomprehensible comments, particularly those that I deem homophobic, unless they are amusing. The same goes for commercial comments and trackbacks. Sorry, but it's my blog and my decisions are final.